• Swatchbook is a cloud-based B2B ( and B2C in the future) platform that allows designers to explore, visualize, and share materials, revolutionizing the materials sourcing and management process. The platform offers a catalog of over 150,000 texture scans, renders, and 3D visualizations of materials, which users can use to instantly order from suppliers worldwide. Users are given access to with an in-depth CMS that allows for a unique and personalized experience.

    Along with the catalog, swatchbook developed an app for mobile, the Ipad, and the Apple Vision Pro that allow users to apply materials to a 3D model in real time and view them in AR and VR. Swatchbook's clients include fashion retailers H&M, Target, Kohl's, Victoria's Secret, and Nike, as well as smaller fashion startups.

Disclaimer: All Names, Numbers, and Information has be replaced or changed to “placeholder” for non-disclosure purposes. Not all work shown has been fully released yet.

E-Commerce
Metadata Tag System
Campaigns
Motion Graphics
Branding & Marketing

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Marketing through Motion

Brand Identity | Motion Design

Dynamic Playful Energetic

During my time at swatchbook, designing with a small team means I had to wear many different hats. Tasked with creating marketing material, I took the chance to expand my motion graphic skills. Products I created deliverables for range from swatchbook™, mix™, collaborations with The Surgeon™, and remix™ released for the Apple Vision Pro.

Minor Graphics

Not all motion graphics need to dominate the page. I created small animations for swatchbook to elevate the user experience and express the brand identity in a visually appealing way.

Accent motion graphics are less about showing a process but creating a feeling instead. At swatchbook, I created graphics like these to communicate the feeling of creation. They convey swatchbooks ability to quickly customize and visualize the creative process at the tip of the users fingers.

View the page in action: https://srgn.swatchbook.us

Infographics used to communicate to the viewer who certain systems work. At swatchbook, we used this ones like this to avoid creating walls of text and add to the brand identity of visual personality.

View the page in action: https://www.swatchbook.us/concierge