-
Swatchbook is a cloud-based B2B ( and B2C in the future) platform that allows designers to explore, visualize, and share materials, revolutionizing the materials sourcing and management process. The platform offers a catalog of over 150,000 texture scans, renders, and 3D visualizations of materials, which users can use to instantly order from suppliers worldwide. Users are given access to with an in-depth CMS that allows for a unique and personalized experience.
Along with the catalog, swatchbook developed an app for mobile, the Ipad, and the Apple Vision Pro that allow users to apply materials to a 3D model in real time and view them in AR and VR. Swatchbook's clients include fashion retailers H&M, Target, Kohl's, Victoria's Secret, and Nike, as well as smaller fashion startups.
Disclaimer: All Names, Numbers, and Information has be replaced or changed to “placeholder” for non-disclosure purposes. Not all work shown has been fully released yet.
Campaigns
UI / UX | Branding | Marketing
With each one of these projects, I either led the design of or was involved with every step of their design from the conceptualization to the UI/UX, Marketing deliverables, and the Motion Graphics used. To establish what was needed to solve these problems, I collaborated directly with other teams at swatchbook or any companies we were partnered with to efficiently design a better experience for the user.
Each project had a different product or objective, so the designs had to reflect that direction. Concierge was more support focused, and therefor reflected that with a instruction based web design and informative graphics. SRGN was a collaboration with a well known Nike shoe designing and had to market both the style of SRGN as well as the swatchbook software. Remix is swatchbooks premier app that was launching with the Apple Vision Pro, which meant that a large focus of the site needed to be on the app.
