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Swatchbook is a cloud-based B2B ( and B2C in the future) platform that allows designers to explore, visualize, and share materials, revolutionizing the materials sourcing and management process. The platform offers a catalog of over 150,000 texture scans, renders, and 3D visualizations of materials, which users can use to instantly order from suppliers worldwide. Users are given access to with an in-depth CMS that allows for a unique and personalized experience.
Along with the catalog, swatchbook developed an app for mobile, the Ipad, and the Apple Vision Pro that allow users to apply materials to a 3D model in real time and view them in AR and VR. Swatchbook's clients include fashion retailers H&M, Target, Kohl's, Victoria's Secret, and Nike, as well as smaller fashion startups.
Disclaimer: All Names, Numbers, and Information has be replaced or changed to “placeholder” for non-disclosure purposes. Not all work shown has been fully released yet.
Infographics
Brand Identity | Motion Design
I took lead in the design of an infographic booklet series that were created in collaboration with major fashion brands. given to several major fashion brands that used statistics from our software to demonstrate their performance. After compiling dozens of spreadsheets on user statistics, I designed a comprehensive assortment of infographic systems that communicate to the company their employees data and popular materials.
Social Media Campaign
Brand Identity | Marketing
In collaboration with Head of Marketing, I created regularly released social media posts for the announcement of events, products, or team highlights.
Brand Guidelines
Brand Identity
A problem that we had at swatchbook was that our brand assets were not organized and internal groups would use incorrect imagery. I pitched and then lead the task of refining the swatchbook brand identity by consolidating the brand guidelines, create templates for internal use, and established consistent branding across the entire company. Collaboration with Head of Design, we were produced a guideline that was easy to understand and provided the assets for everyone to access quickly and efficiently
