Under Construction
Marco Polo Motorsports
Brand Identity | Apparel
Momentum Intensity Progression
Marco Polo Motorsports was looking for a redesign of their crew uniforms and shirt merchandise with more personality and brand recognition.
Expanding an Identity
Marco Polo Motorsports is a GT4 racing team that has been around for many years. While they have their own branding visible on their team logo and their car decals, they wanted something new. My job was to take their old branding and bring it to a new level.
Strict Guidelines
The Pirelli GT4 America group has very strict standards when it comes to the apparel allowed in their races. Along with that, each sponsor has their own requirements that need to be followed, whether is size or color or spacing. To make sure the shirts complied with all the standards and had no overlaps, I delivered a complete design outline of the shirts, logos, colors, fonts, spacing, assets. and tech packs so there was no issue down the line during printing or overview.
